English Burger Lords managed to take any American fast food virtues (the 
speed with which your food was delivered, for example) and carefully remove 
them; your food arrived after half an hour, at room temperature, and it was 
only because of the strip of warm lettuce between them that you could 
distinguish the burger from the bun. The Burger Lord pathfinder salesmen 
had been shot 25 minutes after setting foot in France. 
        -- (Terry Pratchett & Neil Gaiman, Good Omens)